Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Shopping and 98 other categories.

2 AdOnion is leading in Arts & Entertainment, People & Society, Movies, Computer & Electronics and 38 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Italy and 58 other countries.

2 AdOnion is leading in India, Indonesia, Japan, Romania and 17 other countries.