Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 123 other categories.

2 AdOnion is leading in Movies, Computer Security, Web Hosting and Social Network.


1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Spain and 71 other countries.

2 AdOnion is leading in India, Pakistan, Indonesia, Tokelau and 6 other countries.