Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Career & Education and 68 other categories.

2 AdOnion is leading in Arts & Entertainment, People & Society, Computer & Electronics, Movies and 41 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 48 other countries.

2 AdOnion is leading in India, United States, Indonesia, Canada and 11 other countries.