Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Career & Education and 71 other categories.

2 AdOnion is leading in Arts & Entertainment, People & Society, Movies, Computer & Electronics and 43 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 48 other countries.

2 AdOnion is leading in India, Indonesia, Canada, Croatia and 10 other countries.