Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Sports, Technology News and 91 other categories.

2 AdOnion is leading in Arts & Entertainment, People & Society, Movies, Internet & Telecom and 41 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Germany, France and 54 other countries.

2 AdOnion is leading in India, Egypt, China, United Arab Emirates and 11 other countries.