Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Technology News, Sports and 105 other categories.

2 AdOnion is leading in Arts & Entertainment, People & Society, Movies, Internet & Telecom and 32 other categories.


1 Integral Ad Science is leading in most countries, including United States, Taiwan, United Kingdom, France and 74 other countries.

2 AdOnion is leading in India, Saudi Arabia, United Arab Emirates, Singapore and one other country.