Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Music & Audio and 26 other categories.

2 Kitara Media is leading in Food & Drink, News & Media, Restaurants & Delivery, Social Sciences and 2 other categories.


1 AdOnion is leading in most countries, including India, United States, Indonesia, Pakistan and 22 other countries.

2 Kitara Media is leading in Mexico, Canada, France, United Arab Emirates and 8 other countries.