Market Share by Top Websites

1 AdOnion is leading in The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdOnion in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 73 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Government and 10 other categories.

Geography

1 AdOnion is leading in most countries, including India, United States, Pakistan, Indonesia and 40 other countries.

2 Kitara Media is leading in Canada, Netherlands, Ukraine, Poland and 6 other countries.