Market Share by Top Websites

1 AdOnion is leading in The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdOnion in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 72 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Law & Government and 10 other categories.


1 AdOnion is leading in most countries, including India, United States, Indonesia, Russia and 26 other countries.

2 Kitara Media is leading in Egypt, Canada, France, Brazil and 13 other countries.