Market Share by Top Websites

2 In terms of market share, AdOnion is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 28 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Soccer, Social Sciences and 3 other categories.

Geography

1 AdOnion is leading in most countries, including India, United States, Pakistan, Indonesia and 33 other countries.

2 Kitara Media is leading in Canada, Taiwan, Palestinian Territories, Colombia and 6 other countries.