Market Share by Top Websites

1 AdOnion is leading in The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdOnion in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 74 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Law & Government and 10 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 16 other countries.

2 AdOnion is leading in India, Saudi Arabia, Turkey, Pakistan and 15 other countries.