Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 58 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Shopping, Newspapers and 39 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 30 other countries.

2 AdOnion is leading in India, Pakistan, Indonesia, Canada and 26 other countries.