Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Movies and 57 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Shopping, Newspapers and 31 other categories.


1 AdOnion is leading in most countries, including India, United States, Germany, Indonesia and 18 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 13 other countries.