Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 57 other categories.

2 AdOnion is leading in Arts & Entertainment, People & Society, Movies, Internet & Telecom and 52 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 45 other countries.

2 AdOnion is leading in India, United States, Indonesia, Turkey and 20 other countries.