Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 56 other categories.

2 AdOnion is leading in Arts & Entertainment, People & Society, Movies, Internet & Telecom and 49 other categories.

Geography

1 AdOnion is leading in most countries, including India, United Kingdom, Canada, France and 43 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 37 other countries.