Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 55 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Shopping, Newspapers and 43 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Finland, Lithuania, Denmark and 35 other countries.

2 AdOnion is leading in India, United States, Indonesia, Egypt and 21 other countries.