Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Movies and 46 other categories.

2 Sprinkle is leading in News & Media, Business & Industry, Sports, Shopping and 46 other categories.


1 Sprinkle is leading in most countries, including Sweden, Norway, Denmark, Spain and 23 other countries.

2 AdOnion is leading in India, Indonesia, Germany, Canada and 14 other countries.