Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Adult and 49 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, News & Media, Technology News and 38 other categories.


1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Germany and 39 other countries.

2 AdOnion is leading in Indonesia, Iran, Saudi Arabia, Thailand and 7 other countries.