Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Sports and 43 other categories.

2 AdOnion is leading in Arts & Entertainment, Computer & Electronics, Movies, Music & Audio and 17 other categories.


1 AdOnion is leading in most countries, including India, Pakistan, Turkey, Bulgaria and 19 other countries.

2 Undertone Networks is leading in United States, Chile, United Kingdom, Brazil and 18 other countries.