In terms of market share, Adoperator is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 45 other categories.
Adoperator is leading in People & Society, Internet & Telecom, Science, Social Sciences and 15 other categories.
Adtegrity is leading in most countries, including United States, India, France, Brazil and 32 other countries.
Adoperator is leading in Sweden, Finland, Norway, Denmark and 7 other countries.