In terms of market share, Adoperator is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 50 other categories.
Adoperator is leading in People & Society, Internet & Telecom, Shopping, Social Sciences and 14 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Turkey and 19 other countries.
Adoperator is leading in Sweden, Denmark, Germany, Finland and one other country.