In terms of market share, Adoperator is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 51 other categories.
Adoperator is leading in People & Society, Internet & Telecom, Shopping, Social Sciences and 14 other categories.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 17 other countries.
Adoperator is leading in Sweden, Finland, Albania, Brazil and 2 other countries.