In terms of market share, Adoperator is clearly lagging behind, losing to Advantage Media in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 29 other categories.
Advantage Media is leading in Travel, Gambling, Government, Law & Government and one other category.
Adoperator is leading in most countries, including Sweden, Italy, Japan, Germany and 5 other countries.
Advantage Media is leading in Denmark.