Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Advantage Media in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 20 other categories.

2 Advantage Media is leading in Travel, Law & Government, Sports, Gambling and 2 other categories.


1 Adoperator is leading in most countries, including Sweden, Germany, France and Finland.

2 Advantage Media is leading in Denmark.