In terms of market share, Adoperator is clearly lagging behind, losing to Advantage Media in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 20 other categories.
Advantage Media is leading in Travel, Law & Government, Sports, Gambling and 2 other categories.
Adoperator is leading in most countries, including Sweden, Germany, France and Finland.
Advantage Media is leading in Denmark.