In terms of market share, Adoperator is clearly lagging behind, losing to Advantage Media in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Social Sciences and 7 other categories.
Advantage Media is leading in Travel.
Adoperator is leading in most countries, including Sweden, United States, Albania, Turkey and 3 other countries.
Advantage Media is leading in Denmark.