In terms of market share, Adoperator is clearly lagging behind, losing to Advantage Media in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Science and 11 other categories.
Advantage Media hasn't got a lead over Adoperator in any websites category.
Adoperator is leading in most countries, including Sweden, Germany, Niue, Portugal and 2 other countries.
Advantage Media is leading in Denmark.