In terms of market share, Adoperator is clearly lagging behind, losing to Advantage Media in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 29 other categories.
Advantage Media is leading in Travel, Gambling, Winter Sports and Poker.
Adoperator is leading in most countries, including Sweden, Finland, Norway, Great Britain and 26 other countries.
Advantage Media is leading in Denmark.