In terms of market share, Adoperator is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, News & Media and 44 other categories.
Adoperator is leading in People & Society, Business & Industry, Music & Audio, Social Sciences and 11 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, United States and 5 other countries.
Adoperator is leading in Sweden, Finland, Australia, Singapore and 4 other countries.