In terms of market share, Adoperator is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, News & Media and 44 other categories.
Adoperator is leading in People & Society, Business & Industry, Music & Audio, Science and 11 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Indonesia, Ukraine and one other country.
Adverteerdirect is leading in Netherlands, Belgium, Indonesia, Ukraine and one other country.