In terms of market share, Adoperator is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Music & Audio, Health and 26 other categories.
Adoperator is leading in Internet & Telecom, Jobs & Employment, Reference, Dictionaries & Encyclopedias and one other category.
Adoperator is leading in most countries, including Sweden, India, Italy, Austria and 3 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Suriname and Argentina.