In terms of market share, Adoperator is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, News & Media, Fashion & Modeling and 42 other categories.
Adoperator is leading in People & Society, Business & Industry, Music & Audio, Science and 14 other categories.
Adoperator is leading in most countries, including Sweden, Finland, Norway, United Kingdom and 17 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Canada and 9 other countries.