In terms of market share, Adoperator is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, News & Media and 44 other categories.
Adoperator is leading in People & Society, Business & Industry, Social Sciences, Science and 10 other categories.
Adoperator is leading in most countries, including Sweden, Germany, United States, Viet Nam and 6 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Greece, Ukraine and 2 other countries.