In terms of market share, Adoperator is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, News & Media and 43 other categories.
Adoperator is leading in People & Society, Business & Industry, Music & Audio, Social Sciences and 14 other categories.
Adoperator is leading in most countries, including Sweden, United States, Finland, United Kingdom and 8 other countries.
Adverteerdirect is leading in Netherlands, Germany, Belgium, Taiwan and 4 other countries.