In terms of market share, Adoperator is clearly lagging behind, losing to Adwit in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Travel, Sports and 30 other categories.
Adoperator is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 13 other categories.
Adwit is leading in most countries, including France, China, Romania, United States and 3 other countries.
Adoperator is leading in Sweden, Italy, Japan, Germany and 2 other countries.