In terms of market share, Adoperator is clearly lagging behind, losing to Adwit in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Food & Drink and 29 other categories.
Adoperator is leading in People & Society, Music & Audio, Internet & Telecom, Social Sciences and 9 other categories.
Adwit is leading in most countries, including United States, France, India, Bulgaria and 8 other countries.
Adoperator is leading in Sweden, Finland, Germany, Australia and 3 other countries.