In terms of market share, Adoperator is clearly lagging behind, losing to Adwit in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Food & Drink and 29 other categories.
Adoperator is leading in People & Society, Music & Audio, Internet & Telecom, Science and 10 other categories.
Adwit is leading in most countries, including France, Brazil, United States, Bulgaria and 5 other countries.
Adoperator is leading in Sweden, Czech Republic, Finland and Germany.