In terms of market share, Adoperator is clearly lagging behind, losing to Adwit in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Travel, Sports and 29 other categories.
Adoperator is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 14 other categories.
Adoperator is leading in most countries, including Sweden, Finland, Norway, United Kingdom and 20 other countries.
Adwit is leading in France, Brazil, India, Belgium and 13 other countries.