In terms of market share, Adoperator is clearly lagging behind, losing to Adwit in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Travel, Religion & Spirituality and 29 other categories.
Adoperator is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 14 other categories.
Adoperator is leading in most countries, including Sweden, United States, Denmark, United Kingdom and 6 other countries.
Adwit is leading in France, Germany, Canada, Congo Republic and 5 other countries.