In terms of market share, Adoperator is clearly lagging behind, losing to Adwit in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Food & Drink and 29 other categories.
Adoperator is leading in People & Society, Music & Audio, Social Sciences, Science and 10 other categories.
Adwit is leading in most countries, including United States, France, Brazil, Canada and 5 other countries.
Adoperator is leading in Sweden, Germany, Viet Nam, Russia and 4 other countries.