In terms of market share, Adoperator is clearly lagging behind, losing to Adwit in all segments.
Adoperator has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 5 other categories.
Adwit is leading in Food & Drink, Software, Computer & Electronics, Movies and 5 other categories.
Adwit is leading in most countries, including United States, Brazil, Saudi Arabia, Belgium and 3 other countries.
Adoperator is leading in Sweden, Albania, Spain, Singapore and 2 other countries.