In terms of market share, Adoperator is clearly lagging behind, losing to Adwit in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Travel, Food & Drink, Sports and 31 other categories.
Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 15 other categories.
Adwit is leading in most countries, including France, United States, Brazil, Germany and 9 other countries.
Adoperator is leading in Sweden, Netherlands, Slovakia, Norway and 6 other countries.