In terms of market share, Adoperator is clearly lagging behind, losing to Adwit in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Travel, Sports and 29 other categories.
Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 14 other categories.
Adwit is leading in most countries, including France, Colombia, Czech Republic, Ireland and 6 other countries.
Adoperator is leading in Sweden, United States, Germany, Norway and 4 other countries.