Market Share by Top Websites

1 Auditude is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Auditude in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 28 other categories.

2 Auditude is leading in TV & Video, Health, Pets & Animals, Pets and 2 other categories.

Geography

1 Adoperator is leading in most countries, including Sweden, Finland, United Kingdom, Norway and 21 other countries.

2 Auditude is leading in United States, France, Brazil, New Zealand and 2 other countries.