In terms of market share, Adoperator is clearly lagging behind, losing to Banner Connect in all segments.
Banner Connect has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Games, Sports and 23 other categories.
Adoperator is leading in People & Society, Business & Industry, Music & Audio, Social Sciences and 11 other categories.
Banner Connect is leading in most countries, including United States, India, United Kingdom, Netherlands and 7 other countries.
Adoperator is leading in Sweden, Germany, Russia, New Zealand and 3 other countries.