Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 37 other categories.

2 Adoperator is leading in Music & Audio, Shopping, Science, Social Sciences and 10 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Belgium, Turkey and 25 other countries.

2 Adoperator is leading in Sweden, Poland, Bulgaria, Norway and 3 other countries.