Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 32 other categories.

2 Adoperator is leading in Internet & Telecom, Music & Audio, Shopping, Social Sciences and 13 other categories.

Geography

1 Conviva is leading in most countries, including United States, Mexico, United Kingdom, Spain and 17 other countries.

2 Adoperator is leading in Sweden, Russia, Norway and Luxembourg.