Market Share by Top Websites

1 Dedicated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Dedicated Media in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 24 other categories.

2 Dedicated Media is leading in Beauty & Fitness, Tourism, Banking, Finance and 11 other categories.

Geography

1 Adoperator is leading in most countries, including Sweden, Finland, Norway, United Kingdom and 27 other countries.

2 Dedicated Media is leading in United States, Russia and South Korea.