Market Share by Top Websites

1 Dedicated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Dedicated Media in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 23 other categories.

2 Dedicated Media is leading in Tourism, Health, Energy, Fitness and 6 other categories.

Geography

1 Adoperator is leading in most countries, including Sweden, Ukraine, Finland, United Kingdom and 9 other countries.

2 Dedicated Media is leading in United States and New Zealand.