In terms of market share, Adoperator is clearly lagging behind, losing to DemandMedia in all segments.
DemandMedia has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 32 other categories.
Adoperator is leading in Social Sciences, Science, Dictionaries & Encyclopedias, Reference and one other category.
DemandMedia is leading in most countries, including United States, China, Germany, Russia and 28 other countries.
Adoperator is leading in Sweden and Spain.