In terms of market share, Adoperator is clearly lagging behind, losing to Halogen Network in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 17 other categories.
Halogen Network is leading in Clothing, Cooking & Recipes and Travel.
Adoperator is leading in most countries, including Sweden, Germany, Russia, New Zealand and 3 other countries.
Halogen Network is leading in United States.