In terms of market share, Adoperator is clearly lagging behind, losing to Halogen Network in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 25 other categories.
Halogen Network is leading in Travel, Cooking & Recipes and Clothing.
Adoperator is leading in most countries, including Sweden, Finland, Norway, United Kingdom and 27 other countries.
Halogen Network is leading in United States and Poland.