In terms of market share, Adoperator is clearly lagging behind, losing to Halogen Network in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 26 other categories.
Halogen Network is leading in Travel, Cooking & Recipes, Clothing and TV & Video.
Adoperator is leading in most countries, including Sweden, Poland, Bulgaria, Brazil and 9 other countries.
Halogen Network is leading in United States, Spain, United Kingdom and Canada.