Market Share by Top Websites

1 Instinctive is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Instinctive in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including Adult, Business & Consumer Services, Science & Education and Travel & Tourism.

2 Instinctive is leading in Lifestyle, Hobbies & Leisure and News & Media.


1 Adoperator is leading in most countries, including Morocco, Sweden, Hungary, Israel and 4 other countries.

2 Instinctive is leading in United States, Ukraine and United Kingdom.