Market Share by Top Websites

1 interclick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Universities & Colleges, Shopping and 49 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 14 other categories.

Geography

1 interclick is leading in most countries, including United States, Indonesia, India, Canada and 7 other countries.

2 Adoperator is leading in Sweden, Poland, Turkey, Brazil and 5 other countries.