Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Autos & Vehicles and 51 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 11 other categories.

Geography

1 interclick is leading in most countries, including United States, China, Russia, Spain and 13 other countries.

2 Adoperator is leading in Sweden, Finland, Germany, Australia and 4 other countries.