Market Share by Top Websites

1 interclick is leading in Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Universities & Colleges and 48 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 15 other categories.


1 interclick is leading in most countries, including United States, Australia, United Arab Emirates, Trinidad and Tobago and 13 other countries.

2 Adoperator is leading in Sweden, France, Japan, Luxembourg and 3 other countries.