Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Career & Education, Shopping, Business & Industry and 22 other categories.

2 Adoperator is leading in Music & Audio, Internet & Telecom, Adult, Reference and 3 other categories.

Geography

1 interclick is leading in most countries, including United States, Russia, Canada, Trinidad and Tobago and 6 other countries.

2 Adoperator is leading in Sweden, Finland, Germany, Indonesia and 2 other countries.