Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Universities & Colleges, Shopping and 49 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 14 other categories.


1 interclick is leading in most countries, including United States, Canada, India, Japan and 7 other countries.

2 Adoperator is leading in Sweden, Ukraine, Finland, Albania and 6 other countries.