Market Share by Top Websites

1 interclick is leading in Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Universities & Colleges and 48 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 16 other categories.


1 interclick is leading in most countries, including United States, United Kingdom, Mexico, Bahamas and 3 other countries.

2 Adoperator is leading in Sweden, Denmark, Russia, Japan and 2 other countries.