Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Autos & Vehicles and 49 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 11 other categories.


1 interclick is leading in most countries, including United States, United Kingdom, Argentina, Hong Kong and 7 other countries.

2 Adoperator is leading in Sweden and Finland.