Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adoperator is still behind interclick in all market share segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Universities & Colleges and 50 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 16 other categories.


1 interclick is leading in most countries, including United States, Argentina, United Kingdom, Russia and 13 other countries.

2 Adoperator is leading in Sweden, Poland, Bulgaria, Denmark and 5 other countries.