In terms of market share, Adoperator is clearly lagging behind, losing to Magnetise Group in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 27 other categories.
Magnetise Group is leading in News & Media, TV & Video, Online Marketing, Email and 3 other categories.
Adoperator is leading in most countries, including Sweden, Finland, Norway, Czech Republic and 22 other countries.
Magnetise Group is leading in United Kingdom and United States.