Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Games and 52 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Social Sciences and 11 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, India and 45 other countries.

2 Adoperator is leading in Sweden, Germany and Poland.