Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 79 other categories.

2 Adoperator is leading in People & Society, Music & Audio, Social Sciences, Science and 7 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 55 other countries.

2 Adoperator is leading in Sweden, Poland, Norway, Belgium and 2 other countries.