Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Food & Drink and 78 other categories.

2 Adoperator is leading in People & Society, Social Sciences, Science, Marketing & Advertising and 6 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 48 other countries.

2 Adoperator is leading in Sweden and Norway.