Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Food & Drink and 94 other categories.

2 Adoperator is leading in Social Sciences, Science, Chats & Forums, Dictionaries & Encyclopedias and 2 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Spain and 52 other countries.

2 Adoperator is leading in Sweden and Finland.