In terms of market share, Adoperator is clearly lagging behind, losing to Mobile Theory in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Science and 6 other categories.
Mobile Theory is leading in Business & Industry, Construction & Maintenance and Health.
Adoperator is leading in most countries, including Sweden, Italy, Japan, Norway and 2 other countries.
Mobile Theory is leading in United States, Portugal and India.