In terms of market share, Adoperator is clearly lagging behind, losing to Mobile Theory in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Science and 10 other categories.
Mobile Theory is leading in Business & Industry, Health and Construction & Maintenance.
Adoperator is leading in most countries, including Sweden, Germany, Niue, Portugal and one other country.
Mobile Theory is leading in United States, Philippines and India.