Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 17 other categories.

2 Optimatic is leading in Games, Video Games, TV & Video, Home & Garden and 12 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, United Kingdom, Poland and 8 other countries.

2 Adoperator is leading in Sweden, Finland, Australia, Slovakia and 3 other countries.