In terms of market share, Adoperator is clearly lagging behind, losing to PrecisionDemand in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 27 other categories.
PrecisionDemand is leading in Marketing & Advertising, TV & Video, Education, Programming and one other category.
PrecisionDemand is leading in most countries, including United States, Hong Kong, Canada, France and 8 other countries.
Adoperator is leading in Sweden, Finland, United Kingdom, Thailand and 5 other countries.