In terms of market share, Adoperator is clearly lagging behind, losing to PrecisionDemand in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 26 other categories.
PrecisionDemand is leading in Marketing & Advertising, Career & Education, TV & Video, Education and 2 other categories.
PrecisionDemand is leading in most countries, including United States, Romania, Canada, Australia and 10 other countries.
Adoperator is leading in Sweden, Netherlands, Slovakia, Norway and 4 other countries.