In terms of market share, Adoperator is clearly lagging behind, losing to ReferLocal in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 28 other categories.
ReferLocal is leading in News & Media, Tourism, Transportation & Logistics and Newspapers.
Adoperator is leading in most countries, including Sweden, Netherlands, Brazil, Slovakia and 7 other countries.
ReferLocal is leading in United States and Germany.