In terms of market share, Adoperator is clearly lagging behind, losing to ReferLocal in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 29 other categories.
ReferLocal is leading in News & Media, Newspapers and Transportation & Logistics.
Adoperator is leading in most countries, including Sweden, Germany, Norway, France and 6 other countries.
ReferLocal is leading in United States.