In terms of market share, Adoperator is clearly lagging behind, losing to ReferLocal in all segments.
Adoperator has better usage coverage in more websites categories. Including Shopping, Social Sciences, Science, People & Society and 6 other categories.
ReferLocal is leading in News & Media and Newspapers.
Adoperator is leading in most countries, including Sweden, Spain, United Kingdom and Italy.
ReferLocal is leading in United States.