In terms of market share, Adoperator is clearly lagging behind, losing to ReferLocal in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 19 other categories.
ReferLocal is leading in News & Media, Tourism, Travel, Transportation & Logistics and one other category.
Adoperator is leading in most countries, including Sweden, United Kingdom, France and Finland.
ReferLocal is leading in United States and Japan.