In terms of market share, Adoperator is clearly lagging behind, losing to ReferLocal in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Social Sciences and 6 other categories.
ReferLocal is leading in Business & Industry and News & Media.
Adoperator is leading in most countries, including Sweden, Albania, Turkey, Norway and 2 other countries.
ReferLocal is leading in United States and Bulgaria.