In terms of market share, Adoperator is clearly lagging behind, losing to ReferLocal in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Science and 8 other categories.
ReferLocal is leading in News & Media, Business & Industry and Newspapers.
Adoperator is leading in most countries, including Sweden, Germany, Niue, Portugal and one other country.
ReferLocal is leading in United States.