Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Autos & Vehicles, Car Rentals, Business & Industry, Shopping and 36 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 17 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Switzerland and 30 other countries.

2 Adoperator is leading in Sweden, Japan and Czech Republic.