Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Rentals, Shopping and 42 other categories.

2 Adoperator is leading in People & Society, Music & Audio, Internet & Telecom, Social Sciences and 10 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Russia and 29 other countries.

2 Adoperator is leading in Sweden and Slovakia.