Market Share by Top Websites

1 Simply is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 109 other categories.

2 Adoperator is leading in Social Sciences, Science, Dictionaries & Encyclopedias, Reference and 2 other categories.


1 Simply is leading in most countries, including Italy, Spain, France, Australia and 40 other countries.

2 Adoperator is leading in Sweden.