In terms of market share, Adoperator is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Humor and 48 other categories.
Adoperator is leading in Business & Industry, Music & Audio, Social Sciences, Science and 9 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Canada and 6 other countries.
Adoperator is leading in Sweden, Germany, Russia, Poland and 4 other countries.