In terms of market share, Adoperator is clearly lagging behind, losing to Social Dot Com in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 15 other categories.
Social Dot Com is leading in Health, Food & Drink, Finance, Sports and 13 other categories.
Adoperator is leading in most countries, including Sweden, Germany, Russia, Poland and 4 other countries.
Social Dot Com is leading in United States, Spain, Belgium, Turkey and 2 other countries.