In terms of market share, Adoperator is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 32 other categories.
Adoperator is leading in Music & Audio, Social Sciences, Science, Internet & Telecom and 9 other categories.
Total Media is leading in most countries, including Israel, United States, United Kingdom, Russia and 10 other countries.
Adoperator is leading in Sweden, Germany, New Zealand and Czech Republic.