In terms of market share, Adoperator is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 29 other categories.
Adoperator is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Shopping and 14 other categories.
Total Media is leading in most countries, including Israel, United States, Brazil, Australia and 14 other countries.
Adoperator is leading in Sweden, Poland, Turkey, Slovakia and 4 other countries.