Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 32 other categories.

2 Adoperator is leading in Music & Audio, Social Sciences, Science, Internet & Telecom and 9 other categories.


1 Total Media is leading in most countries, including Israel, United States, United Kingdom, Russia and 10 other countries.

2 Adoperator is leading in Sweden, Germany, New Zealand and Czech Republic.