Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Internet & Telecom and 23 other categories.

2 Adoperator is leading in Arts & Entertainment, Science, Social Sciences, Shopping and 3 other categories.


1 Total Media is leading in most countries, including Israel, United States, Brazil, United Kingdom and 8 other countries.

2 Adoperator is leading in Sweden, Italy, Norway and Albania.