2
In terms of market share, Adoperator is clearly lagging behind, losing to Total Media in all segments.
1
Adoperator has better usage coverage in more websites categories. Including Computers Electronics & Technology, Adult, Business & Consumer Services, Hobbies & Leisure and 2 other categories.
2
Total Media is leading in Community & Society, Food & Drink, Finance and Pets & Animals.
1
Adoperator is leading in most countries, including Morocco, Sweden, Italy, Netherlands and 2 other countries.
2
Total Media is leading in Israel, Canada, France and India.