Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 28 other categories.

2 Adoperator is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Shopping and 14 other categories.


1 Adoperator is leading in most countries, including Sweden, United Kingdom, Russia, Poland and 4 other countries.

2 Total Media is leading in Israel, United States, Turkey, Korea Republic and one other country.