In terms of market share, Adoperator is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 29 other categories.
Adoperator is leading in Arts & Entertainment, Music & Audio, Internet & Telecom, Shopping and 15 other categories.
Total Media is leading in most countries, including Israel, United States, France, Japan and 8 other countries.
Adoperator is leading in Sweden, Netherlands, Slovakia, Poland and 5 other countries.