Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 29 other categories.

2 Adoperator is leading in Arts & Entertainment, Music & Audio, Internet & Telecom, Shopping and 16 other categories.


1 Total Media is leading in most countries, including Israel, United States, France, Germany and 7 other countries.

2 Adoperator is leading in Sweden, Poland, Bulgaria, Czech Republic and 5 other countries.