In terms of market share, Adoperator is clearly lagging behind, losing to Unicast in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 19 other categories.
Unicast is leading in Performing Arts.
Adoperator is leading in most countries, including Sweden, United Kingdom, Germany, Finland and one other country.
Unicast is leading in United States.