In terms of market share, Adoperator is clearly lagging behind, losing to Unicast in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 30 other categories.
Unicast is leading in Performing Arts.
Adoperator is leading in most countries, including Sweden, United States, Poland, Bulgaria and 11 other countries.
Unicast hasn't got a lead over Adoperator in any country.