Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Music & Audio and 8 other categories.

2 Unicast is leading in People & Society, News & Media and Performing Arts.

Geography

1 Adoperator is leading in most countries, including Sweden, India, United States, Albania and 4 other countries.

2 Unicast is leading in Brazil and United Kingdom.