In terms of market share, Adoperator is clearly lagging behind, losing to Unicast in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 30 other categories.
Unicast is leading in Performing Arts.
Adoperator is leading in most countries, including Sweden, Finland, Norway, United Kingdom and 25 other countries.
Unicast is leading in Brazil.