Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 30 other categories.

2 Unicast is leading in Performing Arts.

Geography

1 Adoperator is leading in most countries, including Sweden, Finland, Norway, United Kingdom and 25 other countries.

2 Unicast is leading in Brazil.