In terms of market share, Adoperator is clearly lagging behind, losing to Unicast in all segments.
Adoperator has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Music & Audio and 8 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Adoperator is leading in most countries, including Sweden, India, United States, Albania and 4 other countries.
Unicast is leading in Brazil and United Kingdom.