In terms of market share, Adoperator is clearly lagging behind, losing to Unicast in all segments.
Adoperator has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 9 other categories.
Unicast hasn't got a lead over Adoperator in any websites category.
Adoperator is leading in most countries, including Sweden, United States, Albania, Spain and 4 other countries.
Unicast is leading in France.