In terms of market share, Adoperator is clearly lagging behind, losing to Visible Measures in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Science and 10 other categories.
Visible Measures is leading in Marketing & Advertising.
Adoperator is leading in most countries, including Sweden, Germany, Niue, Portugal and 2 other countries.
Visible Measures is leading in Brazil and Bulgaria.