In terms of market share, Adoperator is clearly lagging behind, losing to Visible Measures in all segments.
Adoperator has better usage coverage in more websites categories. Including Shopping, Social Sciences, Science, People & Society and 7 other categories.
Visible Measures is leading in Marketing & Advertising.
Adoperator is leading in most countries, including Sweden, United States, Spain, Italy and one other country.
Visible Measures is leading in Brazil.