In terms of market share, Adoperator is clearly lagging behind, losing to Visible Measures in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 31 other categories.
Visible Measures hasn't got a lead over Adoperator in any websites category.
Adoperator is leading in most countries, including Sweden, United States, Germany, Albania and 8 other countries.
Visible Measures is leading in Russia.