In terms of market share, Adoperator is clearly lagging behind, losing to Visible Measures in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 31 other categories.
Visible Measures hasn't got a lead over Adoperator in any websites category.
Adoperator is leading in most countries, including Sweden, Germany, Japan, Norway and 6 other countries.
Visible Measures is leading in Brazil.