In terms of market share, Adoperator is clearly lagging behind, losing to Visible Measures in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 32 other categories.
Visible Measures hasn't got a lead over Adoperator in any websites category.
Adoperator is leading in most countries, including Sweden, Germany, United States, France and 10 other countries.
Visible Measures is leading in Kenya and United Kingdom.