Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including Shopping, Social Sciences, Science, People & Society and 7 other categories.

2 Visible Measures is leading in Marketing & Advertising.

Geography

1 Adoperator is leading in most countries, including Sweden, United States, Spain, Italy and one other country.

2 Visible Measures is leading in Brazil.