In terms of market share, Adoperator is clearly lagging behind, losing to Visible Measures in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 19 other categories.
Visible Measures is leading in Software.
Adoperator is leading in most countries, including Sweden, Finland, Germany, Australia and 5 other countries.
Visible Measures is leading in United States.