In terms of market share, Adoperator is clearly lagging behind, losing to Visible Measures in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Science, Social Sciences, Shopping and 6 other categories.
Visible Measures is leading in Marketing & Advertising.
Adoperator is leading in most countries, including Sweden, United States, Italy, Japan and 3 other countries.
Visible Measures is leading in Kazakhstan and Singapore.