In terms of market share, Adoperator is clearly lagging behind, losing to WebTrends Ads in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 25 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Law, Law & Government and 11 other categories.
Adoperator is leading in most countries, including Sweden, Finland, Norway, United Kingdom and 20 other countries.
WebTrends Ads is leading in United States, Indonesia, Australia, India and 18 other countries.