In terms of market share, Adoperator is clearly lagging behind, losing to WebTrends Ads in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 16 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Law & Government, Law and 16 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Costa Rica, Guatemala and 18 other countries.
Adoperator is leading in Sweden, Czech Republic, Finland and Germany.