In terms of market share, Adoperator is clearly lagging behind, losing to WebTrends Ads in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 25 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Software, Law & Government and 16 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 21 other countries.
Adoperator is leading in Sweden, Germany, France, Russia and 8 other countries.