In terms of market share, Adoperator is clearly lagging behind, losing to WebTrends Ads in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 25 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Software, Law & Government and 11 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Costa Rica, Australia and 10 other countries.
Adoperator is leading in Sweden, France, Czech Republic, Netherlands and 3 other countries.