In terms of market share, Adorika is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Business & Industry, Music & Audio, Real Estate, Shopping and 16 other categories.
Adorika is leading in Arts & Entertainment, People & Society, Games, Computer & Electronics and 15 other categories.
Adorika is leading in most countries, including Brazil, Philippines, Indonesia, South Korea and 15 other countries.
Adtegrity is leading in United States, India, United Kingdom, China and 4 other countries.