Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adorika is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 160 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 12 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 93 other countries.

2 Adorika is leading in Cameroon, Myanmar, Serbia and Cayman Islands.