Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 144 other categories.

2 Adorika is leading in TV & Video, Games, Video Games, Movies and 5 other categories.

Geography

1 Lijit is leading in most countries, including United States, United Kingdom, India, Canada and 65 other countries.

2 Adorika is leading in Brazil, Kenya, Portugal, Guatemala and 4 other countries.