In terms of market share, Adorika is clearly lagging behind, losing to Merchenta in all segments.
Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Movies and 17 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 5 other categories.
Adorika is leading in most countries, including Brazil, Indonesia, India, United States and 17 other countries.
Merchenta is leading in United Kingdom, Italy, Australia and Belgium.