In terms of market share, Adorika is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Travel and 62 other categories.
Adorika is leading in Arts & Entertainment, People & Society, Movies, Games and 13 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 16 other countries.
Adorika is leading in Brazil, India, Indonesia, Portugal and 11 other countries.