In terms of market share, Adorika is clearly lagging behind, losing to Open AdExchange in all segments.
Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, TV & Video and 19 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Sports, Tourism and 10 other categories.
Adorika is leading in most countries, including Brazil, India, United States, Indonesia and 21 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.