In terms of market share, Adorika is clearly lagging behind, losing to Open AdExchange in all segments.
Adorika has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Games, Computer & Electronics and 18 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Travel, Newspapers and 11 other categories.
Adorika is leading in most countries, including Brazil, India, United States, Indonesia and 20 other countries.
Open AdExchange is leading in Denmark, Guatemala, Dominican Republic, Sweden and one other country.