Market Share by Top Websites

1 Adorika is leading in The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adorika in all segments.

Websites Categories

1 Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Games and 43 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 19 other categories.

Geography

1 Adorika is leading in most countries, including Brazil, India, Indonesia, United States and 29 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Ireland and one other country.