Market Share by Top Websites

1 Adorika is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Adorika in all segments.

Websites Categories

1 Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Games and 44 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 19 other categories.

Geography

1 Adorika is leading in most countries, including Brazil, United States, Indonesia, India and 32 other countries.

2 Open AdExchange is leading in Denmark, Germany, Sweden and Peru.