In terms of market share, Adorika is clearly lagging behind, losing to Open AdExchange in all segments.
Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 19 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Law & Government, Real Estate and 9 other categories.
Adorika is leading in most countries, including Brazil, United States, India, Indonesia and 18 other countries.
Open AdExchange is leading in Denmark, Norway, Slovakia and Sweden.