Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adorika is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Real Estate and 83 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 22 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 32 other countries.

2 Adorika is leading in Brazil, India, Indonesia, Kenya and 11 other countries.