Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Music & Audio and 56 other categories.

2 Adorika is leading in Arts & Entertainment, TV & Video, Games, Computer & Electronics and 24 other categories.


1 Adorika is leading in most countries, including Brazil, India, Israel, France and 42 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Netherlands and 17 other countries.