In terms of market share, Adorika is clearly lagging behind, losing to Visible Measures in all segments.
Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, Internet & Telecom and 18 other categories.
Visible Measures is leading in Marketing & Advertising.
Adorika is leading in most countries, including Brazil, United States, Indonesia, India and 23 other countries.
Visible Measures is leading in Czech Republic.