In terms of market share, Adorika is clearly lagging behind, losing to WebTrends Ads in all segments.
Adorika has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Games, Computer & Electronics and 18 other categories.
WebTrends Ads is leading in Business & Industry, Mental Health, Health, Computer Hardware and 6 other categories.
Adorika is leading in most countries, including Brazil, India, United States, Indonesia and 18 other countries.
WebTrends Ads is leading in Australia, Canada, Bolivia and Japan.