In terms of market share, Adpersia is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 13 other categories.
Adpersia is leading in Music & Audio, Shopping, Business & Industry, Marketing & Advertising and 4 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Indonesia, Brazil and 9 other countries.
Adpersia is leading in Iran.