In terms of market share, Adpersia is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
Adpersia is leading in Search Engine, Telecommunications, General Merchandise, Home & Garden and 2 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 20 other countries.
Adpersia is leading in Iran and United Kingdom.