In terms of market share, Adpersia is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
Adpersia is leading in Telecommunications, Search Engine, Metals & Mining, Marketing & Advertising and 2 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 23 other countries.
Adpersia is leading in Iran and Australia.