In terms of market share, Adpersia is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
Adpersia is leading in Telecommunications, Search Engine, Marketing & Advertising, Home & Garden and 2 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 24 other countries.
Adpersia is leading in Iran.