In terms of market share, Adpersia is clearly lagging behind, losing to Merchenta in all segments.
Adpersia has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Software, Law & Government and 6 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 3 other categories.
Merchenta is leading in most countries, including United States, United Kingdom, Malaysia, Italy and 2 other countries.
Adpersia is leading in Iran, Netherlands and South Africa.