In terms of market share, Adpersia is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 56 other categories.
Adpersia is leading in Home & Garden and General Merchandise.
MSN Ads is leading in most countries, including United States, India, Brazil, Germany and 34 other countries.
Adpersia is leading in Iran and South Africa.