Market Share by Top Websites

2 In terms of market share, Adpersia is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 20 other categories.

2 Adpersia is leading in People & Society, Internet & Telecom, News & Media, Software and 11 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway and Sweden.

2 Open AdExchange is leading in Denmark, Norway and Sweden.