In terms of market share, Adpersia is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 20 other categories.
Adpersia is leading in People & Society, Internet & Telecom, News & Media, Software and 11 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway and Sweden.
Open AdExchange is leading in Denmark, Norway and Sweden.