Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Alooma is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 139 other categories.

2 Alooma is leading in Sports News, Healthcare Industry and Consumer Electronics.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Hong Kong and 20 other countries.

2 Alooma is leading in United States, France, Germany, Portugal and 7 other countries.