Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 128 other categories.

2 Bluemetrix is leading in Industrial Goods & Services, Soccer, Aerospace & Defence, Genealogy and one other category.


1 Bluemetrix is leading in most countries, including United Kingdom, Ireland, Indonesia, Germany and 17 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, Hong Kong and 14 other countries.