Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Bluemetrix is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 130 other categories.

2 Bluemetrix is leading in Consumer Electronics, Industrial Goods & Services, Consumer Electronics, Genealogy and one other category.


1 Bluemetrix is leading in most countries, including United Kingdom, Ireland, Germany, Indonesia and 23 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, Singapore and 13 other countries.