Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 17 other categories.

2 Bluemetrix is leading in Computers Electronics & Technology and Heavy Industry & Engineering.

Geography

1 Bluemetrix is leading in most countries, including Canada, Spain, United Kingdom, Brazil and 21 other countries.

2 AdPlan is leading in Japan, United States, Taiwan, India and 13 other countries.