Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 138 other categories.

2 Bluemetrix is leading in Consumer Electronics, Computer Hardware, Consumer Electronics, Industrial Goods & Services and one other category.


1 Bluemetrix is leading in most countries, including United Kingdom, Ireland, Romania, Portugal and 26 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Thailand and 16 other countries.